MARC Record from marc_columbia

LEADER: 05644cam a2200745Mi 4500
001 14760793
005 20221008231227.0
006 m o d
007 cr |n|||||||||
008 190906s2019 nyu o 001 0 eng
035 $a(OCoLC)on1119529537
035 $a(NNC)14760793
040 $aAU@$beng$erda$cAU@$dOCLCO$dOCLCF$dTYFRS$dN$T$dYDX$dOCLCO$dIBZ$dNLW$dUKAHL$dK6U
019 $a1159136638$a1274538026
020 $a9781315109565 (electronic bk)
020 $a1315109565 (electronic bk)
020 $a9781351613446$q(electronic bk. : EPUB)
020 $a1351613448$q(electronic bk. : EPUB)
020 $a9781351613453$q(electronic bk. : PDF)
020 $a1351613456$q(electronic bk. : PDF)
020 $a9781351613439$q(electronic bk. : Mobipocket)
020 $a135161343X$q(electronic bk. : Mobipocket)
020 $z9781138088917
020 $z1138088919
020 $z9781138088924
020 $z1138088927
024 7 $a10.4324/9781315109565.$2doi
035 $a(OCoLC)1119529537$z(OCoLC)1159136638$z(OCoLC)1274538026
037 $a9781315109565$bTaylor & Francis
043 $an-us---
050 4 $aPN1995.9.M29$bS39 2019
072 7 $aART$x057000$2bisacsh
072 7 $aPER$x004010$2bisacsh
072 7 $aPER$x004000$2bisacsh
072 7 $aAP$2bicssc
082 04 $a384/.80688$223
049 $aZCUA
100 1 $aSchwartz, Russell,$dapproximately 1948-$eauthor.
245 14 $aThe marketing edge for filmmakers :$bdeveloping a marketing mindset from concept to release /$cby Russell Schwartz & Katherine MacDonald.
264 1 $aNew York :$bRoutledge, Taylor & Francis Group,$c2019
300 $a1 online resource (323 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAmerican film market presents
500 $aIncludes index.
505 0 $aMarketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future.
520 $a"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"--
588 $aDescription based on print version record
545 0 $aRussell Schwartz is Associate Professor at the Dodge College of Film and Media in Chapman University where he is the lead marketing professor in the Creative Producing Program. He is also Co-Principal of Pandemic Marketing which provides strategic consulting to the motion picture industry. Recently he was President of Worldwide Marketing for Relativity Media and was formally President of Marketing at New Line Cinema, where he created and managed the marketing campaigns for over 70 films, including the Lord of the Rings trilogy, Wedding Crashers, Elf, Hairspray and The Notebook. Kate MacDonald is a studio marketing executive based in Los Angeles. She is the Vice President of Marketing and Production at Paramount Pictures. During her career, Kate has worked on a variety of both large and more targeted films such as Wedding Crashers, the Saw horror franchise, World War Z, the Star Trek franchise, Wolf of Wall Street and The Big Short.
504 $aIncludes bibliographical references and index.
506 1 $aLegal Deposit;$cOnly available on premises controlled by the deposit library and to one user at any one time;$eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).$5WlAbNL
540 $aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.$5WlAbNL
650 0 $aMotion picture industry$zUnited States$xMarketing.
650 7 $aPERFORMING ARTS / Film & Video / Direction & Production$2bisacsh
650 7 $aPERFORMING ARTS / Film & Video / General$2bisacsh
650 7 $aMotion picture industry$xMarketing.$2fast$0(OCoLC)fst01027176
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aMacDonald, Katherine,$d1980-$eauthor.
776 08 $iPrint version:$z9781138088917$z1138088919$z9781138088924$z1138088927$w(DLC) 2019012761
830 0 $aAmerican Film Market presents.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14760793$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS