MARC Record from marc_columbia

LEADER: 02960cam a2200361 a 4500
001 5464858
005 20221110042420.0
008 050420s2005 iluacf b 001 0beng
010 $a 2005011373
020 $a1566636639 (cloth : alk. paper)
035 $a(OCoLC)ocm60189616
035 $a(NNC)5464858
035 $a5464858
040 $aDLC$cDLC$dC#P$dBAKER$dOrLoB-B
043 $an-us---$an-us-ny
050 00 $aE748.B264$bF75 2005
082 00 $a328.73/092$aB$222
100 1 $aFried, Richard M.,$d1941-$0http://id.loc.gov/authorities/names/n88192225
245 14 $aThe man everybody knew :$bBruce Barton and the making of modern America /$cRichard M. Fried.
260 $aChicago :$bIvan R. Dee,$c2005.
300 $axv, 286 pages, 8 unnumbered pages of plates :$billustrations, portraits ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 237-277) and index.
520 1 $a"Everyone knew him then: Bruce Barton was a cultural icon of the mid-twentieth century - a pioneering advertising man, prolific writer, friend of presidents, and author of one of the most popular books ever. But surprisingly few people know of Bruce Barton today: he is the most celebrated twentieth-century American without a biography." "Richard M. Fried's new study of Barton captures the full dimensions of his varied and fascinating life and the culture of his times. More than a popularizer of the entrepreneurial Jesus, he wrote novels, magazine articles, interviews with the mighty, pithy editorials of uplift. He edited a weekly magazine that anticipated the format of Life. Most famously, he co-founded the advertising agency that became Batten, Barton, Durstine & Osborn and grew to symbolize "Madison Avenue." He made GM and GE household initials." "The son of a minister, Barton in his own religious writings - especially The Man Nobody Knows - epitomized modernist religious thought in the twenties. As a political spin merchant, he advanced the careers of Calvin Coolidge and Herbert Hoover; his agency later scripted campaigns for Republicans, notably Dwight Eisenhower. Barton himself was twice elected to Congress, ran for the U.S. Senate in 1940, and that year lent his name to FDR's famous mocking litany, "Martin, Barton, and Fish.""--BOOK JACKET.
600 10 $aBarton, Bruce,$d1886-1967.$0http://id.loc.gov/authorities/names/n86114512
650 0 $aLegislators$zUnited States$vBiography.$0http://id.loc.gov/authorities/subjects/sh2008106857
610 10 $aUnited States.$bCongress.$bHouse$vBiography.
650 0 $aAdvertising executives$zNew York (State)$zNew York$vBiography.
650 0 $aAuthors, American$vBiography.
650 0 $aPolitical consultants$zUnited States$vBiography.$0http://id.loc.gov/authorities/subjects/sh2008109554
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0512/2005011373.html
852 00 $boff,bus$hE748.B264$iF75 2005