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Dwayne D. Gremler

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Services marketing: integrating customer focus across the firm

by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 1999 — 6 editions
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Services Marketing

by Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 2002 — 2 editions
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Loose Leaf for Services Marketing

by Mary Jo Bitner, Valarie A. Zeithaml, and Dwayne D. Gremler First published in 2017 — 1 edition

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OLID: OL2640419A

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Created April 29, 2008
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