Christian Grönroos

Finnish academic

Born

1947

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Service management and marketing: managing the moments of truth in service competition

by Christian Grönroos
First published in 1990 — 17 editions

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Service Management and Marketing: Customer Management in Service Competition

by Christian Grönroos First published in 1992 — 3 editions

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Strategic management and marketing in the service sector

by Christian Grönroos First published in 1982 — 3 editions

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In search of a new logic for marketing: foundations of contemporary theory

by Christian Grönroos First published in 2007 — 3 editions

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In Search of a New Logic for Marketing

by Christian Grönroos First published in 2007 — 2 editions

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Marknadsföring: nordiska perspektiv

by Johan Arndt, Christian Grönroos, and Lars Gunnar Mattsson First published in 1981 — 1 edition

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Service management and marketing: managing the moments of truth in service competition

by Christian Grönroos First published in 1990 — 1 edition

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Services Marketing and Mangement

by Christian Grönroos First published in 1999 — 1 edition

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Marketing services: a study of the marketing function of service firms

by Christian Grönroos First published in 1979 — 1 edition

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Marketing y Gestion de Servicios

by Christian Grönroos First published in 1994 — 1 edition

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Service management and marketing: managing the service profit logic

by Christian Grönroos First published in 2015 — 1 edition

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Ekonomi och marknadsföring: festskrift till Gösta Mickwitz = Economics and marketing : essays in honour of Gösta Mickwitz

by Gösta Mickwitz, H. C. Blomqvist, Christian Grönroos, and Lars-Johan Lindqvist First published in 1992 — 1 edition

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Service marketing - Nordic School perspectives

by Christian Grönroos and Evert Gummesson First published in 1985 — 1 edition

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An applied service marketing theory

by Christian Grönroos First published in 1980 — 1 edition

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Kvantitativ analys: övningsbok för användning av modeller i markedsföring

by Christian Grönroos First published in 1977 — 1 edition

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Marknadsanalys genom experiment

by Christian Grönroos First published in 1976 — 1 edition

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Marknadsföring av industriella tjänster

by Christian Grönroos First published in 1979 — 1 edition

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Marknadsföring av tjänster: en studie av marknadsföringsfunktionen i tjänsteföretag

by Christian Grönroos First published in 1979 — 1 edition

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Marknadsorienterad företagsledning inom tjänstesektorn: ett organisatoriskt problem

by Christian Grönroos First published in 1978 — 1 edition

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The nature of service marketing

by Christian Grönroos First published in 1978 — 1 edition

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Finnish academic

Born

1947

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ID Numbers

OLID: OL1008358A
ISNI: 0000000110031298
Library of Congress Names: n79103573
VIAF: 108843569
Wikidata: Q4356111
Inventaire.io: wd:Q4356111

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Created April 1, 2008
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June 12, 2025	Edited by WikidataBot	[sync_author_identifiers_with_wikidata] add wikidata remote identifiers
February 6, 2025	Edited by bitnapper	Edited without comment.
February 6, 2025	Edited by bitnapper	merge authors
September 30, 2020	Edited by MARC Bot	add ids
April 1, 2008	Created by an anonymous user	initial import

Christian Grönroos

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